Tuesday, November 15, 2011

Piattos Chips


Flavors

Piattos cheese flavored potato crisps.  Piattos chips also comes in other flavors: sour cream and onion, roadhouse barbecue, nacho pizza, and roast beef. 






Shape

Piattos chips are cut into distinctive small bite-size hexagonal potato wafers.


Manufacturer

They are sold under the Jack 'n Jill brand by Universal Robina Corporation the food arm of the holding firm J.G. Summit.

Notes

Prior to Piattos chips coming on the Philippine market one would have trouble recalling even a somewhat decent locally made potato chip.  Predecessors like V-Cut were very uneven products often with overcooked burnt chips filling half the bag .  To get edible potato chips one had to rely on imports—and shoestring potato snacks like Pik-Nik seemed to make up most of those.   Piattos was a distinct improvement and became a less expensive alternative to imported Frito-Lay or Pringles chips, although probably still not a satisfying substitute for those who like larger or rippled potato chips.  For them the newer potato chips from Oishi might be a better alternative.  Actually Spuds, which like Piattos are manufactured by Universal Robina, would be my first recommendation, but that line seems to have been phased out since I don't see them in supermarkets anymore.  It seems the premium potato chip market in the Philippines still isn't that large.